What is New at The Employment Guide

I spend a lot of time comprising posts on my blog about my thoughts on leadership and how my thoughts coincide with what is going on within our business and industry. The next few posts are going to be dedicated to new, exciting products that I am personally excited about and that we are now offering at The Employment Guide.

Video Job Postings and Employer Profile Videos - Video has been an emerging medium online. Video is definitely here to stay, and it makes quite an impact as a complement to recruitment advertising packages. Video helps recruiters paint a better picture for job seekers. It allows the job seeker to enhance their understanding of the job description and have a better perspective of the company for which they are contemplating as a prospective employer. According to a study I recently read completed and published by Borrell Associates, Inc., "local online video advertising" is expected "to more than triple to nearly $1.3 billion" in 2008. We at The Employment Guide have a local online, cost-effective video product ready to meet your recruitment advertising needs.

The emerging metric for how the success of a video is measured is called EOI (Expression Of Interest). The expression of interest refers to the playing of the video, which then translates into increased conversion rates of a higher quality candidate based on using the video as an additional filtering tool. Adding video to a recruitment campaign will help to improve the process by which recruiters find the right candidate. Adding video will also allow recruiters to spend less of their precious time working on the wrong candidates by improving the means by which the advertising works as a filtering device.

Video is a cool addition to a job posting and increases a posting's effectiveness. It appeals to all generations. Until lately, it has also been very expensive. Not anymore! Just like the impact our organization, The Employment Guide, had on the newspaper industry when we introduced the first national network of alternative cost-effective recruitment publications, we are also now ready to change the landscape and current expensive nature of recruitment videos.

Stay tuned to EmploymentGuide.com for more details, or you can always call one of our 55 offices across the United States and speak to one of our team members in a market nearest you.

How do you feel about video as an online recruitment tool?