The Will To Win

As a person who enjoys playing and watching tennis, I cannot pass up the opportunity to comment on the men's Wimbledon championship match that took place this past Sunday between Roger Federer and Rafael Nadal. Many have stated that this was not only the greatest Wimbledon championship match ever played, but quite possibly the greatest tennis match in the history of the game.

As a tennis fan, I was glued to the television with great anticipation of watching what was going to be a fantastic rematch of the last two years' championship match in which Federer kept true to form with what were great wins over Nadal. I could have never guessed the treat that we were all in store for with a five-set thriller ending in a 9-7 fifth set with Nadal knocking off the five-time reigning Wimbledon champ Federer. This was a clash of two incredible champions, both of whom possess an incredible will to win. Critical point after critical point, emotional highs and emotional lows, it was exhausting to watch, so I can only imagine the physical and emotional drain on the players!

So what place does this entry have on my blog? It provides a perfect metaphor for what it all comes down to in the business world when you are in a highly competitive atmosphere and have to find ways to continuously differentiate your business from the competition. You have to have the drive, desire and passion to reach a goal just like a Wimbledon champion. The drive, passion and determination demonstrated by both Federer and Nadal in the championship match of Wimbledon is representative of the level of performance a true difference maker or emerging industry leader will need to succeed in today's turbulent market.

Just imagine performing at extremely high levels of performance over an extended period of time. Then picture your entire organization performing at the highest levels of productivity. This mixture will put your organization in a great position to become a world-class organization, just like Federer and Nadal are world-class champions. The key is to make decisions and take actions that will put your company in a position to excel. Just like a great athlete who trains, selects equipment, hires a coach, practices, eats healthy, etc., you have to select the right mixtures of resources to create a champion caliber organization.

At the end of the championship match, Nadal prevailed becoming the only player to win both the French Open (which is played on clay courts) and Wimbledon (which is played on grass courts) since Bjorn Borg did it back in 1980. The grueling battle that lasted more than seven hours, two rain delays and ended just before play would be suspended due to lack of daylight left tennis fans exhausted and looking forward to the US Open in hopes of another rematch.

"Success is a journey, not a destination. The doing is often more important than the outcome." -Arthur Robert Ashe, Jr. (7/10/43 – 2/6/93) prominent tennis player and humanitarian and author of his memoir Days of Grace. Arthur Ashe won three Grand Slam titles and became the first African American ever selected to the US Davis Cup team, and he remains the only African American player ever to win the men's singles at Wimbledon, the U.S. Open, or Australian Open.

Review of the book "Lead Well and Prosper"

I was recently contacted by Nick McCormick, author of the book Lead Well and Prosper, and was asked to review his book on my blog. I love to read business related books, especially ones that are focused on the topic of leadership, so I was pleased to accept the request.

Lead Well and Prosper is a quick read. It is the kind of business book that you keep on your bookshelf and reference to remind yourself of the core basic fundamentals that leaders need to follow in order to be effective managers. The book also provides helpful tools in the back of the book as good suggestions in how to better maximize effectiveness.

The subjects that are covered in the book are coveted longstanding principals that Mr. McCormick points out as being critical if you are to achieve the status of a "good" manager. He also points out that being a "good" manager will separate you from your peers by virtue of "good" managers being few and far between.

There is a management practice or principal covered in the book that will speak to each individual. One such topic that I personally am completely on the same page as Mr. McCormick and feel that in today's business world more leaders need to follow is in Chapter 5, which is titled “Listen.” In today's business world, all too often the art of listening and paying attention has been pushed aside for the "art" of multitasking. Have we as leaders forgotten that as much as 70% of all communication is in fact listening? Mr. McCormick reminds us in his book that we should be giving our team members our undivided attention and that bringing a laptop to a meeting or answering your phone when you have a team member in your office are both leadership errors. In Mr. McCormick's words, these types of actions will lead to members of your team shutting down and not coming back to you when they have quality ideas that they would like to pitch to you, which include the ones to which you could add greater value. I could not agree more! Again, this is just one example of the "15 successful strategies for becoming a good manager" that Mr. McCormick covers in his book.

Pick this book up once a quarter and take it to lunch in order to get a good refresher and to ensure that you are executing the basics well. It is an investment of your time that will be well worth the effort.

Thanks again to Nick McCormick for the offer to read and write about my experience with his book titled Lead Well and Prosper. I wish him all the best in his future writing endeavors!

What is New at The Employment Guide

I spend a lot of time comprising posts on my blog about my thoughts on leadership and how my thoughts coincide with what is going on within our business and industry. The next few posts are going to be dedicated to new, exciting products that I am personally excited about and that we are now offering at The Employment Guide.

Video Job Postings and Employer Profile Videos - Video has been an emerging medium online. Video is definitely here to stay, and it makes quite an impact as a complement to recruitment advertising packages. Video helps recruiters paint a better picture for job seekers. It allows the job seeker to enhance their understanding of the job description and have a better perspective of the company for which they are contemplating as a prospective employer. According to a study I recently read completed and published by Borrell Associates, Inc., "local online video advertising" is expected "to more than triple to nearly $1.3 billion" in 2008. We at The Employment Guide have a local online, cost-effective video product ready to meet your recruitment advertising needs.

The emerging metric for how the success of a video is measured is called EOI (Expression Of Interest). The expression of interest refers to the playing of the video, which then translates into increased conversion rates of a higher quality candidate based on using the video as an additional filtering tool. Adding video to a recruitment campaign will help to improve the process by which recruiters find the right candidate. Adding video will also allow recruiters to spend less of their precious time working on the wrong candidates by improving the means by which the advertising works as a filtering device.

Video is a cool addition to a job posting and increases a posting's effectiveness. It appeals to all generations. Until lately, it has also been very expensive. Not anymore! Just like the impact our organization, The Employment Guide, had on the newspaper industry when we introduced the first national network of alternative cost-effective recruitment publications, we are also now ready to change the landscape and current expensive nature of recruitment videos.

Stay tuned to EmploymentGuide.com for more details, or you can always call one of our 55 offices across the United States and speak to one of our team members in a market nearest you.

How do you feel about video as an online recruitment tool?

Professional Resolution

The process of establishing a New Year's resolution is very similar to the goal setting process. Two key aspects of developing a resolution are writing it down and the fact that it is time sensitive. New Year's resolutions are typically personal in nature, but I have found that using this process in business can be an effective means by which to lead individuals to establish personal work-oriented goals.

If you are in a leadership position, you can resolve to mentor or work on the development of the individuals that you lead. You might also resolve to improve one area of your leadership skill set to a new level. This could include the improvement of listening skills, organizational skills, presentation skills, writing skills, etc. If you lead a sales team, you can use this exercise to have each member of your team establish a resolution that would be activity based. Agree to be your sales team's income coach throughout the year to keep each person on track to hit their personal income goals by measuring activity. This can be broken down into individual resolutions in the areas of increasing the number of sales calls being made, number of prospects being called or improving his or her ability to execute a sales call from the opening to wrapping up the sale, etc. This will not only demonstrate your interest in his or her success but your commitment to helping in the obtainment of their income goals. Weekly one-on-one meetings with your team can have a segment in which you analyze each team member's progress towards staying on track to achieve their income goal. This will mean establishing new activity-based targets throughout the year to act as a road map to success against the backdrop of, say, “If you do this you will be on track to hit your income goal for 2008.”

A side benefit of this process is in the fact that each member of your team has a vested interest in following your direction. Weekly coaching sessions do not include, "Your activity levels are too low...make more calls," which in my mind is a lot like a track coach running behind a runner yelling "run faster" (doesn't work). Instead, your coaching sessions now sound more like, "Your goal is to make $90,000 in 2008, and based on your sales and activity levels, you are not on track to hit your goal. However, let me show you that if you increase your efforts (here and here) you will get/be back on track." This is a great example for sales representatives, but this process can also be imperative in developing goals for those in leadership positions who (verses higher commissions, etc.) might aspire to achieve higher levels of responsibility. Therefore, developing a resolution that is focused on their professional development over the year could make this individual a better candidate for any promotional opportunities that might arise in 2008.

I have yet to finalize my own resolutions (professional or personal) for 2008. Professionally, I do know that I am going to continue to be a student of leadership and continue working on my own professional development. Reading a book each month on leadership is a good option and one that I am considering. Attending seminars on leadership is another good option. Personally, I am giving some thought to training for and running in a marathon. I completed my first half-marathon in 2007 and feel as though this could be the year that I could cross "run a marathon" off of that proverbial "life list." I only have a couple of days left to make a decision. The Chicago marathon in October could be the ticket...

What is your professional resolution for 2008? How about your personal resolution? Have you ever used this process in the establishment of goals for those that you lead?

Happy New Year!

Best regards,

Jeff Littlejohn
Vice President and General Manager
The Employment Guide

Listen to Lead

Listening is a skill. Listening is 70% of all communication. In today's business climate of rushing and working at a fast pace while multi-tasking, listening can become an afterthought. People tend to speak over one another and even will finish each other's sentences. I even find myself doing the same thing at times and have to pull back, slow down and make sure I am giving someone my full attention or take the time to summarize what someone has just communicated to me to be certain that I understand what they are trying to tell me. Once you find yourself in a leadership role, the importance the skill of listening takes on is amplified. Through listening you find out what works and what will not. What the organization will buy into and what they will not. You also gain credibility with those that you lead because they know that you care enough to listen to their thoughts, ideas and concerns. Listening goes hand-in-hand with leadership.

In our company the most successful ideas always "bubble up" verses being pushed down throughout the organization. I can readily count off many such examples of projects that started at the local level and become successes verses a few that were forced down. It goes to show you that people like to innovate and be original. It is exciting to try something new or to take a new spin on an old idea. As a leader, it is important to listen to the ideas of your people and find out what is working and what is generating excitement and passion, to provide any needed tools or resources, and then get out of their way and let your folks execute.

The next time someone comes into your office to speak with you, listen. Truly listen. Then summarize your conversation back to that person before they leave your office as a way of saying, "Hey, I respect you, and what you are saying to me is important enough for me to make sure I completely understand what you are trying to communicate." Did you hear something more than you might have in the past? Did the person walk away from your conversation feeling good about the exchange? By slowing down and giving people your time and attention you will effectively motivate, have a better understanding of what is going on in your business and will be in a position to make better decisions. Listening is leading.

Try to do this with every one-on-one conversation over the course of a day. Let me know what you learn from the experience?

Apples to Apples

It is extremely helpful and potentially humbling when you get to hear feedback from your customers and those who are in positions or roles to support your customers. One recent such experience created an opportunity for our business to better educate our sales representatives on how to ask questions about our customers results given the nature of our product verses that of the competition.

In the vertical space of transportation recruitment, most publishers (both print and online) typically only offer a national presence. One unique factor of our product, Careers in Gear the magazine and CareerinGear.com, is that it is published regionally as to give national, regional and local recruiters a better means by which to target their message based on geographical needs. We do not force a national buy. A lot of our customers do not recruit for drivers on a national scale. In fact, we have customers that recruit on a national scale, but may only be using us in one regional zone. This is where we have to be very careful in how we educate our customers to view our results and their ROI when using our product compared to the competition. It is our responsibility to work close enough with our clients to have a better understanding of how they are measuring their results. In the end, meeting our customers needs is ultimately our goal as to earn their business in the future. That means we have to accurately know how our customers define their goals and expectations as far as our ability to live up to their expectations. Just as important is our ability to have the knowledge of what other products and services our clients are utilizing to meet the same need and how they will be comparing results. With regards to our Careers in Gear the magazine and CareersinGear.com, we have learned of examples where customers have been comparing our results within one region to those of other products that only offer a national presence. While we outperform these competitors within a region, they might have delivered a greater response, just not within the specific area of need. ROI within the area of need was better using our products. It is our job to point this out to our customer and to educate our customer on looking at our products and services on an "apples-to-apples" basis.

The transportation industry is a terrific industry in which to be conducting business. While attending the 2007 American Trucking Association's Management Conference and Exposition, I had the opportunity to speak with many leaders within the industry. I appreciate the time and feedback that everyone gave me and others within our business. We look forward to working closely with our current customers and those that we will be serving in the future. We will continue to invest in the ongoing research and development of our current suite of products and products that are future-focused in nature to meet the dynamic needs of the driver recruitment industry.

Core Values

What are the core values that define your organization? As a leader your actions and decisions should support your organizational core values. Our core values, which are all in support of our ability to meet our customers' needs and to provide award winning customer service, are to always be devoted to the professional development of our people, to maintain a high level of fiscal responsibility and to grow revenue. All three of these items add up to providing excellent products and services that are of great value to our customers. It is important that those in leadership positions within our organization focus on these attributes as they lead their teams towards accomplishing our goals in a local market in any of our 55 offices across the United States. While the path to accomplishing our goals might be different in each market, the road on which each leader in our organization travels is paved with the same asphalt.

I strongly believe that the core values of an organization define the leaders of that organization. Our core values can also be attributed to the individuals who were involved in the professional development of our current leaders. I for one am reminded of the lessons I have learned from those who have been in a mentoring role over the course of my career on almost a daily basis. It is easy for an organization or leadership within an organization to proclaim that it is devoted to the ongoing professional development of its people. It is much harder to actually execute this philosophy and to keep it ingrained into an organization's culture. I have a high degree of respect for those who are successful in making this a reality. A good barometer is in the number of folks who have been promoted from within an organization. A good leader always promotes the need for ongoing professional development to his or her folks so these individuals can get promoted. One way a leader can make this happen is to never stop working on his or her own professional development. An organization will take on the personality of its leaders. If you, as a leader, continue to work on your development, those that you lead will be more receptive to emulating this practice. Likewise, if you routinely show up late for work, it will become less important to those who work for you to be on time. People emulate their leaders. This is extremely important for those in leadership roles to remember whether at the office, after work, on the weekend, etc.

Every action that you do is, in some sense, like a ritual that celebrates the values that you hold.- Dr. Matthew Basston, Ethics Instructor

What are the core values of your organization? If you cannot answer this question quickly, make time to answer this question. Use your answers as a guide to make better decisions that will always be in support of what your organization is trying to accomplish.

A Leadership Must

There are certain things leaders need to remain mindful of on an ongoing basis that impact the mental well being and culture within their operation. Subtle and common sense things that at times can prove to be very elusive including...

• Always saying "thank you."
  
• Always using the word "please" when asking someone else to do something.
  
• Not playing the "boss card" unless it is absolutely necessary.
  
• Giving recognition for a job well done.
  
• Treating everyone fairly even in the most difficult of situations. (This particular item is of just as much importance to the folks that are in your office and not directly related to the issue at hand because they know however you treat the current situation could be reflective of how you might handle any future situations including theirs.)
  
• Never using unprofessional language.
  
• Being honest with people even if it means telling someone something they do not want to hear but communicating it in a tactful manner.
  
• Stopping whatever you are doing to actually listen to what someone is telling you.
  
• Summarizing back to someone what they just told you to ensure you fully understand what they are saying.
  
• Introducing people by name to your superiors.
  
• Always following through on what you tell someone you are going to do.
  
• Catch folks doing something right, verses something wrong.
  
• "Coach" your people into becoming the winners you perceive them to be.
  

People emulate their leaders. Follow these guidelines and you will improve the morale, culture and effectiveness of your entire organization. A business is only as effective as the mindset of its greatest resources, its people.

"A coach is someone who can give correction without causing resentment." - John Wooden

"Leadership is practiced not so much in words as in attitude and in actions." - Harold S. Geneen

What are you currently doing that could be added to the above list?

Our Strengths

I was recently forwarded a couple of links to comments on a competitor's blog that referred to our organization in a negative fashion. When you are the leader in your industry, you are going to be criticized, especially by your competition. If you were not the leader, you probably would not have anyone making any comments about your business because no one would really care that much. Being out in front of your competition means that you are the one with the target on your back. It is obvious, however, that if your business does not have a lot of strengths or positives things going on, your only way to attempt to build value in the eyes of prospects or to garner attention is to speak poorly of your competition. When secondary businesses within industries try to use this approach, clients either quickly lose interest in their message or are quick to identify a fleeting effort by a struggling business to nip at the heals of an industry leader.



I have always advocated and will continue to advocate taking the high road when it comes to addressing questions or speaking directly about our competition. As a business, we teach our folks to focus on talking about our strengths. Conducting a thorough needs analysis with a client or prospect will uncover specific requirements to which we can match the features we offer as a business (our strengths). This will result in our being able to quickly ascertain and then satisfy those needs to the benefit of that prospect or client. This approach followed by quality customer service has proven to be a recipe for success over the last ten years. We entered this industry with the approach of being a long-term recruitment solution partner for employers within each of the local 77 markets that we serve with print, online and job fair solutions. Ten years from now our products will have changed because the need of the job seeker and employer will change, but our purpose and focus to meet the ongoing needs of our clients (both job seekers and employers) will remain constant and our passion. As products continue to quickly change via emerging electronic media recruitment solutions, our approach of being focused on meeting our customers needs of today and tomorrow will remain the foundation for our success. We will make this a reality through the combination of quality products in the form of online, print and job fair recruitment solutions. (Did you know that The Employment Guide conducted its 1,000th job fair earlier this year?)



"In matters of style, swim with the current; in matters of principle, stand like a rock." -T. Jefferson



My advice is to always position your business based on your strengths. Know your competition and address questions as they come up while having conversations with your customers or prospects in a way that once again allows you to focus on the value proposition your organization brings to the table in meeting their needs. This is always a combination for success. Who wants to spend time talking about their competition? Especially by name! Leave their branding efforts up to their marketing department. Quite frankly, if you find yourself talking negatively about your competition, it might just mean that you don't have a whole lot of positive things to say about your own business or organization.



"A leader is one who sees more than others see, and who sees before others do." -Leroy Eims


How does your staff handle conversations with your customers about your competition?