You: Defined

How would you define yourself in terms of your most special set of skills? Better yet, how would others describe your professional expertise in one word or phrase? Want to better differentiate yourself from others? Find your one special skill and begin to build a professional brand around your expertise. Are you the "Sales Guru," the "Tech Expert" or the "Get Things Done Person" in your office? If so, build upon this image. If you have yet to define yourself or carve out your special skill within your organization, it is time to give this simple process some thought. In today's employment environment, it is important to increase the value you bring to your organization. Build your own personal brand within your organization. Put forth some effort on this simple yet effective project and you will see positive results. Go ahead; carve out your special niche. The extra effort will also help you in terms of working on your own professional development. Never, never stop investing in your own development. Make sure you learn and work to develop yourself each and every day.

What is your one special skill? How would your boss, peers or direct reports communicate this to you? Are your own thoughts similar to the feedback you receive? If you answered no, why not?

Always be a first-rate version of yourself, instead of a second-rate version of somebody else. ~Judy Garland

Never mind searching for who you are. Search for the person you aspire to be. ~Robert Brault, http://www.robertbrault.com/

How Can Companies take Advantage of an Economic Downturn

Could there possibly be any bright spots to the current economic downturn? In my opinion companies that have been fiscally responsible and have positioned their businesses to be in a solid cash position and to continue to post good results will emerge as next generation power houses within their industry. Of course, this will greatly depend on their ability to successfully navigate the the remainder of the recession while providing excellent customer service to their customers. Industries that have had multiple competitors prior to the "great" recession could eventually have just a handful or in some cases be the lone survivor and be well positioned to become an industry leader. Much will depend on businesses having a clear understanding of how their industries are changing specifically to accommodate the ever rapidly changing needs of their customers.

Companies define their industries very differently. While our business operates within the employment sector of the economy, we do not see all employment-related businesses as competitors. Even with our job board businesses, we do not view all job boards as our direct competition. In many cases job boards work collaboratively and can help each other by working together to provide a better experience for the end user. I am of the opinion that the more niche a business becomes the better positioned that business will be to enjoy long-term success. This is especially true due to the fact that the more targeted the business, the closer the business will be to their customer. We have learned this lesson well with the expansion of our business into both the healthcare and trucking industries with our portals HealthCareerWeb.com and CareersinGear.com.

Many facets of our business have changed over the last twelve months. One such change has been the fast-growing number of online users that are building a large audience when combined with our national print recruitment magazines. Not all job seekers are online. Many job seekers, especially in the hourly sector, still rely on print products to find their next job. While there is no doubting that the online audience is growing quickly, the same could be said of print. Just as online audiences are growing, so are pick-up rates. If employers want to reach the entire job seeker market, they still need to use the total recruitment solution of print and online.

Post-recession recruitment is going to look much different than it does today. Smart businesses will take advantage of the surplus talent on the market today to position their business well for continued innovation and growth in the future. If you could replace the 25% poorest performing employees on your staff with employees that possess the same skill set as your top performing 25%, would you do it? Of course you would. In the past could you do it? Highly unlikely. This is not necessarily true today. There are very talented individuals in the market for a new opportunity today. Businesses/employers would be wise to take advantage of the opportunity to make this a reality. My advice is to not simply go into an across-the-board cost-cutting mode. My advice is to cut the excess where possible, add increased talent, position your best people against your biggest opportunities, and invest in growing your market share and number of customers as your competition is either hanging on for their life or is only focused on self-preservation.

What kind of moves are you making to position your business or yourself to emerge from the recession in a more successful market position or capacity?

Get There First

A few years ago "Get There First" was our mantra. Given our impact and the impact of other alternative recruitment solutions on daily newspapers (which at the time was our number one prospecting tool), it became clear that we could no longer rely solely on any one source of leads to direct our calling efforts in acquiring new customers. We realized that we were going to have to take the initiative to build stronger relationships with our customers and earn the right to be their first choice when it came to recruitment advertising within the hourly bracket. In order to accomplish this goal, we were going to have to be first in line or "get there first" once our customer or prospect realized the urgency of his or her need.

I am reviewing this segment of our past because history always provides valuable lessons from which we should all learn. The current economic condition in the United States is not that far removed from the conditions with which we were all dealing just five or six years ago. Obviously, the overnight impact that 9/11 had on our nation was much greater, but the business climate and the mind set of many in the business and financial communities seems very similar as far as the outlook for the near term. So how can we not only grow in these times, but prosper?

The mantra and ideology of "get there first" still holds true today in combination with having higher expectations of our own performance and those of our coworkers, as well as the level of contributions of those with whom we choose to partner for success. We still have to make sure we have worked hard enough to earn our place in line when our customers are ready to recruit. There are thousands of companies that are still recruiting on an ongoing basis. Jobs will be relocated overseas, and jobs will be eliminated through technological advances, but you will still have companies hiring (especially hourly workers). Interestingly enough, these types of changes in our labor economy usually end up creating new job opportunities. Have you heard the terms "green collar jobs” being thrown around of late? I rest my case.

I view today's business climate as one in which businesses who out hustle, innovate, and build quality organizations that attract talent while never waning from their core ideology will prosper. This will happen by laying the foundation for success today for incredible growth tomorrow. How will we accomplish this at The Employment Guide? We will always do what is best for our customers. It is critical that everyone at all levels of our organization embraces this concept. We will be honest and ethical at all times. We will develop and promote from within. We will be committed to high expectations, and we will be fiscally responsible. We are not immune to the "hustle factor" and will also have to out hustle the competition. In a lot of instances, it is still a race to see who "gets there first." If you are first in line to satisfy your customer's need, why would they require that the same need be met by the next business, person or product that offers their services? They wouldn't and won't.

Do not underestimate the importance of effort. Yes, working smart is also very important, but there is a piece of basic business principals, especially sales, that will always be a numbers game. We have to make quality calls - and a lot of them.

The reward for our efforts will be a larger customer base from which to grow our business in the future. This could be the result of new products and services, opening new recruitment segments, or by continuing to earn more new customers by meeting the expectations of our current and future customers.

It is exciting times, simply because of the sheer amount of opportunity that is being created as a result of all of the problems we currently face as a nation. I once read that "the bigger the problem, the bigger the opportunity." No wonder the races to see who will represent each of the two large political parties in the upcoming Presidential election are so closely contested.

Be The Best

What makes the difference between organizations that are successful during tough times or times of change? Is it work ethic, the people, the product or the culture? You can point to many different reasons as to why someone is successful in the face of adversity, but the common denominator will always be the people. Products change due to people. The work ethic in an organization is determined by the people. The culture is determined by decisions that are made and the direction taken that ultimately points back to people. An organization will be successful or not based on their people. In fact, in this competitive world there are many companies that are basically putting out the same products and providing similar services. So what differentiates one from the others? It is the people!

Most organizations have a focus on attracting talent and retaining that talent. This constant flow of prospective new employees is going to be most critical moving forward into the future as the labor market continues to tighten and the economy becomes one that is passive job seeker driven. You and your organization can get ahead of the curve today by making sure you have quality succession plans in place, have your talented folks on a clear career path and are constantly recruiting for talent. Even if you are comfortable with your current staffing levels, you need to be actively recruiting and hiring. When you come in tomorrow you might find that you have two new openings that could immediately place a bottleneck in front of you and make it difficult for you to obtain an acceptable level of productivity and performance. Even living and breathing in the recruitment industry and possessing this knowledge does not make our organization exempt from feeling the impact and needing to follow these sames steps. The good news is that we are actively working on this and have already felt a positive impact as a result. Leaders have to take an active role in this process and influence the execution through the effective casting of their vision. This will aid greatly in making your organization one that attracts talent.

How are your recruiting efforts going? Are you missing an opportunity to grow your business due to not having enough talented folks working to accomplish your vision? What have been the most creative ways you have utilized to recruit quality people?