Pay-For-Perfomance Job Fairs

Innovation is the fuel that propels organizational success. The exploration and execution of new ideas and ways of approaching business is what sets an organization apart from its peers and allows for expansion into new business ventures. This can be done through such means as vertical integration, acquisition or development. I would describe innovation as being successful when it puts an organization on track to expand the customer base while also putting it in a better position to get deeper into the customer value chain.

Recent innovation here at The Employment Guide has included the introduction of a pay-for-performance (PFP) job fair business model. Some would call this approach to a traditional, established business model as "risky." Is there risk? Of course, there is always risk in being the first to try something new. With rapidly changing marketing strategies, vendors with budgetary confinements who want to augment the job fair process, and attendees who are better informed, computer literate and eager to maximize their time at job fairs, this is not the time for job fair companies to “rest on their laurels.” Just because a business model was successful a year ago, does not mean it will succeed in today’s market. Wisdom dictates innovation, innovation means change, and change can be tough. It only comes through an educational process. For us to undertake such a bold new approach to one of our legacy products, we had to get a good understanding and come to an acceptance of just how great the risk could be. Once we balanced the perceived risk against the upside for our customers, we decided to move forward with testing this new model.

With this said, is the mainstream model of doing business in the job fair arena completely broken? I do not personally think so; in fact many businesses, including The Employment Guide, will continue to hold these types of events and be successful. The testing of a PFP model is a proactive way for our organization to gain valuable knowledge of how this important piece of our business can change. In my opinion (and from the outstanding results we received from our first venture), PFP is going to become an increasingly popular business model. I do not think it makes good business sense to not constantly explore new ways of doing business. Just because previous methods of doing business were successful that does not mean that an improved way of meeting your customers’ needs is not just right around the corner.

We do have plans for additional PFP job fairs. The third quarter will include multiple events of this kind spread out across the United States. This job fair business model put significant pressure on the business to deliver results. As a business leader, I like to take our customers’ well-being into consideration and walk a mile in their shoes before implementing any new way of conducting business. With regards to our PFP job fair that we tested in Houston and the results we delivered to our customers, these shoes fit nicely!

There is a great book on innovation that I recommend titled "A Technique for Producing Ideas", authored by James Webb Young that I like to read to spur new ways of approaching our business. It is a quick read and the kind of book you take to lunch three or four times a year to get the creative juices flowing.

Once again, congratulations and special thanks to our Houston Employment Guide team who did a tremendous job and who had responsibility for the toughest part of this plan, the execution. I would also like to thank all of the job seekers and employers who participated in the event and who all contributed to its success.

Posted by Jeff Littlejohn at Tuesday, July 29, 2008 0 comments
Labels: Employment Guide, Jeff Littlejohn, job fair, pay for performance, recruitment advertising, Recruiting and Hiring

2008 Staffing Industry Analysts Executive Forum

Last week I attended the SI Executive Forum in Las Vegas. The event was packed with quality breakout sessions and notable keynote speakers. I was particularly impressed with Robert Reich's (former Secretary of Labor) presentation on the state of the US economy and Dr. Kevin Freiberg's keynote on change and being brave enough (or having the "Guts") to be a game changer in today's business world. Kudos to the staff who was responsible for putting this event together and their selection of fabulous keynote speakers; nice job!

Robert Reich did an outstanding job of articulating the current state of our economy and his opinion of where we are headed. He used the word "stagflation" to describe the current "perfect storm" economic conditions in the US economy. He also pointed out that the world economy is now stronger than the US economy. Immigration was another big topic in Mr. Reich's presentation. He shared with the crowd that the largest percentage of workers in the US at any given time that were immigrants was 15%. We are once again closing in on the magic number, which in years past has been the cause of legislation, (Smoot-Holly Tariff Act) which in turn had a deepening negative impact on our economy.

Although recently there has been a lot of negative press surrounding our labor economy, there are still bright spots. According to the latest BLS data the health care industry added 36,000 jobs in February, and the food services industry (hospitality) is still growing. The staffing industry is upbeat and confident which could partly be due to the increase in the total number of individuals in the labor force that are now working part-time jobs.

Dr. Kevin Freiberg really got the audience fired up. If you did not get fired up, you were obviously not listening to the passionate presentation in which I was engaged. Trust me when I say that the bravery level among entrepreneurs within the staffing industry went up a notch after listening to Dr. Freiberg's presentation. Current times call for new innovation and strategy that will take bravery in business. Do you have the "Guts!"?

Thank you to all of the staffing industry executives who stopped by our booth for a demo of our newly redesigned website, and a special thank you to all of our customers who stopped by to share their successes using our products. We love to hear from advocates! I also greatly enjoyed the round tables and the chance to learn about current trends within the staffing industry directly from industry leaders. Our attendance and participation in the event is another good example of an investment The Employment Guide is making to stay in tune with the dynamic needs of the staffing industry. We have been meeting your recruitment needs for more than ten years and look forward to continuing to exceed your expectations well into the future.

Let me ask you one more time. Do you have the guts it is going to take to be successful in today's business climate?

What is New at The Employment Guide

I spend a lot of time comprising posts on my blog about my thoughts on leadership and how my thoughts coincide with what is going on within our business and industry. The next few posts are going to be dedicated to new, exciting products that I am personally excited about and that we are now offering at The Employment Guide.

Video Job Postings and Employer Profile Videos - Video has been an emerging medium online. Video is definitely here to stay, and it makes quite an impact as a complement to recruitment advertising packages. Video helps recruiters paint a better picture for job seekers. It allows the job seeker to enhance their understanding of the job description and have a better perspective of the company for which they are contemplating as a prospective employer. According to a study I recently read completed and published by Borrell Associates, Inc., "local online video advertising" is expected "to more than triple to nearly $1.3 billion" in 2008. We at The Employment Guide have a local online, cost-effective video product ready to meet your recruitment advertising needs.

The emerging metric for how the success of a video is measured is called EOI (Expression Of Interest). The expression of interest refers to the playing of the video, which then translates into increased conversion rates of a higher quality candidate based on using the video as an additional filtering tool. Adding video to a recruitment campaign will help to improve the process by which recruiters find the right candidate. Adding video will also allow recruiters to spend less of their precious time working on the wrong candidates by improving the means by which the advertising works as a filtering device.

Video is a cool addition to a job posting and increases a posting's effectiveness. It appeals to all generations. Until lately, it has also been very expensive. Not anymore! Just like the impact our organization, The Employment Guide, had on the newspaper industry when we introduced the first national network of alternative cost-effective recruitment publications, we are also now ready to change the landscape and current expensive nature of recruitment videos.

Stay tuned to EmploymentGuide.com for more details, or you can always call one of our 55 offices across the United States and speak to one of our team members in a market nearest you.

How do you feel about video as an online recruitment tool?