You Win, I'll Buy Again...

I was personally reminded yesterday of just how important providing award-winning levels of customer service can be in keeping existing customers. I am sharing this experience because I feel that the way I was dealt with is a shining example of a company getting it right. All too often I read or hear about how a customer is lost due to poor levels of service. I am happy to say that this is not one of those stories. Read the following, give some thought on how your organizatin is dealing with customers, and then see if your service organization would live up to this real example.

I recently ordered clothing off of an online retail site that promotes itself as a high-end distressed inventory clearing house. When my order arrived, I had received the incorrect merchandise. I had originally ordered two dresses for my daughters and received two t-shirts. Nice t-shirts, but clearly not the merchandise that I had originally ordered. This was the first time I had ordered anything from this portal. This was a fatal error on the part of this business. As far as I was concerned I was done and would never order anything form this business again.

The next day I called their customer service department. I shared my story with their representative. As we spoke a credit was issued for the charges. I had yet to request any action to be taken. It was though the customer service rep anticipated what could be the best possible outcome for me (the customer) and proceeded to take care of my needs proactively without me having to exhaust the energy to rectify the issue.

Moments after taking my call my credit card had been credited for the original charges, the correct merchandise was placed in my shopping cart for me, and a credit for shipping was added to my order. As a bonus they even let me keep the t-shirts for my daughters. This was due to the return shipping/restocking costing the business more than simply allowing us to keep the merchandise, but even that was impressive. What I mean by that is here I was dealing with a customer service representative who knows that the cost of returning merchandise under a certain dollar threshold would actually cost the business more than the value of the merchandise itself and was empowered to make that decision. Very compelling.

I was transformed from a disenchanted customer who was now hanging up the phone just blown away with what had just transpired. Not only did they take care of my situation in an award-winning fashion, but they have earned my future business and will now have me advocating their business to my friends and family. Yes, they messed up my order, but in a way I am glad that it happened. I now have a great customer service story to tell and have been reminded at how fast you can lose a customer if you do not empower the right people to make critical customer-facing decisions.

Who do you have on the front lines of customer interaction in your business? Are they empowered to make decisions on how your business will react to certain types of customer-facing situations? Even if this is predetermined based on situational information, it could prove to earn, keep or retain your business customers and even turn frustrated customers into advocates, which is what happened in my case.

Playing Hurt

Whatever happened to the days when team members could be counted on by other team members no matter what? I know they do not grow warriors like Cal Ripken, Jr. or Brett Favre on trees, but has the expectation to "play hurt" for the overall benefit of the team dwindled in recent years.

Okay, let's step out of the realm of pro athletes for a second. What is the expectation among your team? Do your team members pick up the slack for one another when one member is unable to perform? Do folks in your office or on your team readily volunteer to cover vacations for one another? A deeper question to ask yourself is just how much of a role does the quality of leadership play when it comes to the willingness to "play hurt?"

The culture of team-building is a tricky science. A mentor of mine used to refer to the "team" as an ongoing science or chemistry project. That analogy always kept the dynamic of team-building fun. Proper planning, goal-setting, levels of accountability and a low-tolerance for poor performance are all critical in formulating the winning team. Do you want your team-members to "play hurt?" If so, they need to know exactly why they should be laying it all on the line at all times. What is the mission, the vision, the end goal? In professional sports this can be obvious in the form of a championship, a legacy or a Hall of Fame induction. In the business world, this is often up to the team leader to define, plan and execute. Does your team clearly understand and support the goal? Are they zealots? When people are passionate about their work, they execute at higher levels of performance. Part of a leader's responsibility is to be constantly stoking this fire. A unified goal, cause or mission will go a long way to creating a "playing hurt" performance culture. Which will in-turn go a long way in helping the team exceed performance expectations.

"As long as I can compete, I won't quit. Reaching three-thousand is not the finish line as long as I can contribute." – Cal Ripken, Jr.

You: Defined

How would you define yourself in terms of your most special set of skills? Better yet, how would others describe your professional expertise in one word or phrase? Want to better differentiate yourself from others? Find your one special skill and begin to build a professional brand around your expertise. Are you the "Sales Guru," the "Tech Expert" or the "Get Things Done Person" in your office? If so, build upon this image. If you have yet to define yourself or carve out your special skill within your organization, it is time to give this simple process some thought. In today's employment environment, it is important to increase the value you bring to your organization. Build your own personal brand within your organization. Put forth some effort on this simple yet effective project and you will see positive results. Go ahead; carve out your special niche. The extra effort will also help you in terms of working on your own professional development. Never, never stop investing in your own development. Make sure you learn and work to develop yourself each and every day.

What is your one special skill? How would your boss, peers or direct reports communicate this to you? Are your own thoughts similar to the feedback you receive? If you answered no, why not?

Always be a first-rate version of yourself, instead of a second-rate version of somebody else. ~Judy Garland

Never mind searching for who you are. Search for the person you aspire to be. ~Robert Brault, http://www.robertbrault.com/