Friday, July 27, 2007

Chemistry 101

One of my first professional mentors made an analogy of how running a business should be like playing around with a chemistry set, and just as fun. As he described how it was fun to tinker with mixing a little bit of a product, person, practice, etc., with a different person, product, practice, etc., the analogy started to makes sense, sink in and stick. I still think about this approach to business and in fact heard myself using these words with one of the fine folks on our team this morning as we were discussing how to overcome challenges within various aspects of our business.

While I was not an enthusiast of the subject of chemistry in school (although I did blow up a few mail boxes in my day), I sure do enjoy this approach as it applies to what we do as a business in finding new business opportunities, the creation of new ideas and identifying opportunities through a unique blend of talented people. It also makes it fun. In fact, while a group of us were in the "lab" (better known around here as the conference room) the other day, I had an epiphany which has me focusing on a neat new business opportunity for our organization simply through the blending of people and ideas.

The practice of blending people and ideas works well in the creation of new ideas or business opportunities. It can also increase excitement levels among those that you lead when you take the time to shake things up a bit through the implementation of change. There is a book about this subject that is appropriately named A Technique for Producing Ideas authored by James Webb Young. It is a small digest-sized book of only 48 pages, but what a powerful read. A member of our senior management team gave me this book at one of our meetings, and I still take it off the shelf from time to time just to get fired up again about the thought of finding new business opportunities and improved ideas for higher levels of success.

I think it is good to remind ourselves occasionally that we do not have to continually do things in exactly the same manner, especially just because that is the way things have always been done. Trying new ideas is what breathes life into an organization and brings higher levels of energy and excitement as a result. This is especially true when the idea bubbles up in the organization verses being pushed down. Our 55 field offices are a great resource for new ideas and positive opportunities for change. I like to look for opportunities to change things. This is especially true when there is no history of change in an area of the business that has grown stagnate or when there is an opportunity to create new dynamic relationships within our organization.

Have you tinkered with your chemistry set lately? If so, what did you do and what were the results?

2 comments:

Anonymous said...

I think this is a great point. Product Development, like I'm sure most offices, has more tasks on its plate than, sometimes, it can handle. I often look to our team to step up, and out of their daily tasks. Recently, we have tried to find different approaches to drive traffic. I sat down with our SEM Coordinator and we discussed other options. We came across a Facebook & MSN opportunity. Luisa, our SEM Coordinator, was immediately excited about this new approach. Typically, we drive traffic from search engines or specific verticals, so this was “outside the box” for her. She took the lead and really dug in. While we found that the number of hits from Facebook wasn't as we had hoped, we did find another avenue through instant messaging. We drove over 20,000 hits in one week from that part of our campaign, and it required the least amount of spend. And now we are refocusing our campaign to see exactly how much traffic we can generate from MSN instant messaging. The end result, by giving Luisa the freedom to research and find new avenues to drive traffic, she was able to step out of her daily tasks and recharge her excitement for her position; which has improved her productivity and the traffic to the site.

Anonymous said...

Can we discuss in more detail the "Blowing Up Mailboxes" comment? Great info, thanks!