Pull It Apart

In order to be an effective leader you have to be willing to take risks and set goals that others might perceive as too extraordinary, too difficult to achieve or too visionary. Today's business and economic climate has created an environment in which an out of the box approach to traditional business as we know it could represent a refreshing approach that would act as a magnet for attracting customers.

In order to explore what this type of approach would mean for your business, you have to step outside of what you do on a daily basis, which is difficult to do. You need a fresh set of eyes to take a look at what you do that will give you the ability to ask the "why" question on everything that you are currently doing. Why do we do this in this particular way? Why are we investing here? Why do we measure this, and why is it important? Sometimes, in order to put something spectacular together, you have to first pull it completely apart.

Our business is structured in a way that we have multiple business units with our parent company. This gives us at The Employment Guide the ability to look at how other businesses approach certain aspects of their business and find what might make sense for us to try. One of our sister companies is For Rent and another is Homes.com. We like to compare notes on what they are doing to give us a fresh perspective on some aspects of our business. It is almost like having a built-in consultant team.

This type of resource is going to be of even greater value in 2008 than in years past. Given the conditions with which we are all faced, including the credit and investment market upheaval, slower job growth (projected to fall to a total of 100,000 in 2008 by Kiplinger), identifying new ways to approach your business will be invaluable. After the innovation process, you have to make sure you have the resources to develop. That in and of itself can be a challenge, especially if you are in an industry that has faced restructuring, layoffs, etc. (such as the automotive industry). Then you have to allow for the proper amount of time for testing, quality control and a trial period before taking your new product or service to market. What is interesting is that while this process takes time, it is the businesses that can compress this time-frame and get their new product or service out to market first within their industry that will typically be looked at as an industry leader. It is my opinion that within the realm of electronic or internet related businesses the understanding that back-end development will need to take place after a product is launched is readily accepted more so than the "make sure the product is 100% before we roll it out approach." This is largely due to the fact that you can measure what your customers are doing with your product and modify the product to better meet their needs as you track usability. In fact, within our electronic media industry, this is now becoming the norm. Typically the website that you are on this week will change in some form or fashion next week. These changes are not readily noticeable, but they are in fact designed to enhance the returning visitor's experience.

So what are you going to do in today's business environment that will change the way you are approaching your business? What are you going to do differently? If you are ever going to take a great risk with the potential for high rewards, now is the time!

Take what you have currently and pull it completely apart. Can you put it back together in a way that so the end result is better than what you currently have? If so, do it.

Any time there is change there is opportunity. So it is paramount that an organization get energized rather than paralyzed.- Jack Welch, CEO, General Electric

Change and No Change

Let's face it, most publishing companies that operate in the classifieds business or within one of the classified verticals are undergoing a transformation from being traditionally print to electronic media oriented (at least the ones that hope to still be around in the future). We at The Employment Guide are no exception to this transition. As we become more knowledgeable about what the future of our business will look like and what that means to us as an organization, we have a better idea of how to navigate the directional waters to realize increased levels of success. It is through the acquisition of this knowledge that we will continue to differentiate our products and services from the competition and excel at meeting the needs for our customers (both job seekers and hiring managers/companies).


While the change that we are experiencing as an organization is fascinating and is a very exciting journey that everyone is embracing, there are still certain aspects of our business that need to remain the same, primarily our ability to execute. Proper execution is one of the best competitive advantages for us as an organization (coming in a close second behind the talented folks that make up our employee complement). The process of unifying our direction from the field level up to the senior management team has given us a profound competitive advantage in the past and will continue to do so in to the future. Our best ideas inevitably come from the field, our local employees on the front lines or even from our customers. A quick look back over our history reveals this to be true. We got into the job fair business via a customer's request. Here we are more than 1,000 job fairs later still reaping the benefits of following that suggestion. Another thing I like a lot about our organization is in the ability we have to adjust to the current business climate. This is an exceptional trait for any business but is critical when you operate a business that is cyclical in nature. Let's see: labor industry - employment advertising - cyclical in nature? DUH! This is also a great place to insert that we do not utilize this as an excuse for lack of execution but as another factor in determining our next best course of action.


It is my opinion that you can take quality leadership skills, sound decision making and quality operational skills and apply that across just about any industry and you will have a recipe for success. The secret ingredient on achieving a high success factor is in the passion and individual desire to be successful (not only for an individual, but for an organization as a whole). This is something that definitely starts at the top, and I am not exempt. I for one am very excited about the direction we are heading as an organization. I enjoy greatly talking about this with new recruits and current employees. As a former field general I can tell you that the thing I enjoy the most is getting back out in the field and speaking with our talented group of folks all over the country. It was, is and will continue to be the strength of what makes The Employment Guide successful, as well as truly differentiated from the competition, in fact all competitors! The journey that we are on is exciting. The transition we are experincing as an organization is one of the coolest things I have professionally been in a position to oversee.


So, as we experience organizational change and explore new directions, some things will not change. Mainly, our ability to properly execute will continue, which includes maintaining a strong bias towards the ongoing development of our people (who remain our greatest strength).


Do you embrace change, new concepts and ideas, or are you more of a traditionalist?